Great Book on Internet Titans: “The Age of the Platform”

For the last two decades, along with the rise of software and Internet companies, platform leadership and locking the customers with a dominant set of electronic products has been the center of the attention both for business executives and scholars.

Here comes an award-winning book which examines this in today’s age: Winner in the Axiom Business Book Awards for Best Business Technology Book in 2011, The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business is a great read!

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago.

Today, the most successful companies are operating under an entirely different business model-one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today–and where it is going.

Without question, the Gang of Four has ascended to absolutely astounding heights. Yes, these companies excel via their superior use of technology. They have built incredible ecosystems. They’ve embraced partnerships and external innovation. Beyond all of this, The Gang of Four has defined an entirely new way of doing business: the platform.
A platform is simply a set of integrated planks. The most powerful platforms today have two things in common:
  • They are rooted in equally powerful technologies–and their intelligent usage. In other words, they differ from traditional platforms in that they are not predicated on physical assets, land, and natural resources.
  • They benefit tremendously from vibrant ecosystems (read: partners, developers, users, customers, and communities).

While platforms inhere a great deal of potential commercial appeal and applications, they do not exist simply as a means for companies to hawk their wares. At their core, platforms today are primarily about consumer utility and communications. Finally, because consumer tastes change much faster than business’ tastes, platforms today must adapt very quickly–or face obsolescence.