Without the doubt, one can say that today’s youngsters are much more immersed and influenced by what is happening in the virtual world of Internet and Social media than by traditional media outlets. Now, if you are running a business with these new demographic group as your target customers, an important question would be: How can we build relationship with these customers?
Today’s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.
Reading this book, you can expect to get insights and learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.
If you want your business to succeed, don’t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.