There is no question that the proliferation of mobile devices among consumers and business professionals have taken our technology-driven lives to the next level. The question is what does this really mean for business world and what are we doing about it?
Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.
Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?
Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.
The readers can expect to get some invaluable insights such as:
- Find your customer’s most powerful mobile moments with a mobile moment audit.
- Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.
- Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.
- Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.
- Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.
Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile
Our Take: This is a very insightful book which quickly directs the minds of the executives reading it towards what the implications of mobile shift are for their customers and different areas of their value chains. It’s also packed with lots of examples…We would liked to see more data on the business case for action. Maybe as the mobile gets more mature, we will soon see those type of data as well.
Our Rating: 4.0