A Look At “How Cool Brands Stay Hot”

[dropcap]F[/dropcap]rom Joeri Van den Bergh, managing partner of InSites Consulting and Mattias Behrer, a Senior Vice President of MTV North Europe, comes a book which was certainly overdue in the world of branding: Today, youngesters live in a world dominated by social networks, cell phone communications and messaging, and video games. Yet most of the