How To Use Web To Build Influence: “Trust Agents”

Without the doubt, one can say that today’s youngsters are much more immersed and influenced by what is happening in the virtual world of Internet and Social media than by traditional media outlets. Now, if you are running a business with these new demographic group as your target customers, an important question would be: How…

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“To Sell Is Human” By Daniel H. Pink

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.…

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A Look At “How Cool Brands Stay Hot”

rom Joeri Van den Bergh, managing partner of InSites Consulting and Mattias Behrer, a Senior Vice President of MTV North Europe, comes a book which was certainly overdue in the world of branding: Today, youngesters live in a world dominated by social networks, cell phone communications and messaging, and video games. Yet most of the…

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