How To Use Web To Build Influence: “Trust Agents”

Without the doubt, one can say that today’s youngsters are much more immersed and influenced by what is happening in the virtual world of Internet and Social media than by traditional media outlets. Now, if you are running a business with these new demographic group as your target customers, an important question would be: How…

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Great Book on Internet Titans: “The Age of the Platform”

For the last two decades, along with the rise of software and Internet companies, platform leadership and locking the customers with a dominant set of electronic products has been the center of the attention both for business executives and scholars. Here comes an award-winning book which examines this in today’s age: Winner in the Axiom…

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“The Crowd-Funding Revolution” By Kevin Lawton and Dan Marom

The JOBS Act which was signed by President Obama in April 2012 and which goes into effect in 2013 will enable small businesses to tap into the power of crowd-funding as a means to raise capital. Crowd-Funding lobbyist Kevin Lawton and his co-author Dan Marom, see this as a great step in transforming the current…

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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. He…

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