Our Picks: Top 7 Books on Strategy

The rules of the game in the business world are rapidly changing and therefore, executives not only need to equip themselves with the knowledge of enduring principles but also fresh ideas. That’s why we decided to provide our readers with a hand-picked selection of great reads on strategy. We hope you enjoy the list and

“Selling to China” By Stanley Chao

[dropcap]S[/dropcap]tanley Chao is an American Chinese and the son of Chinese immigrants who escaped from the Communist takeover of China in 1949. He grew up in a very traditional Chinese family: living with 3 generations under one roof, speaking only Chinese until grade school, learning that anything less than an A grade was unacceptable, and

A Look At “How Cool Brands Stay Hot”

[dropcap]F[/dropcap]rom Joeri Van den Bergh, managing partner of InSites Consulting and Mattias Behrer, a Senior Vice President of MTV North Europe, comes a book which was certainly overdue in the world of branding: Today, youngesters live in a world dominated by social networks, cell phone communications and messaging, and video games. Yet most of the